LeadSponsor MCP
The LeadSponsor MCP server gives your AI assistant direct access to sports sponsorship intelligence — no copy-paste, no tab-switching. Ask Claude who sponsors Real Madrid, generate a due diligence on Adidas, or browse this week's top deals, all from inside your AI client.
What it is
The LeadSponsor MCP server exposes 75+ tools over the Model Context Protocol — the open standard that lets AI assistants call external services. Every tool call is scoped to your workspace: your data, your recommendations, your contacts. Read tools run instantly; tools that change your data or spend enrichment credits preview first and ask you to confirm.
What you can do
| Category | Example tools | Example prompt |
|---|---|---|
| Entity search | search_entities, get_entity, get_entity_sponsors | "Find all naming-rights events in France" |
| Recommendations | get_recommendations, get_hot_brands, get_hot_brand_contacts, get_targets | "What brands should I target this week?" |
| Intelligence | generate_dd, generate_matching, generate_pitch, get_brand_traffic | "Generate a due diligence on Adidas" |
| Signals | search_signals, get_signal, list_articles | "Show me Formula 1 deals from this month" |
| Graph | expand_node, expand_by_property | "What brands are in the same group as L'Oréal?" |
| Analytics | aggregate_deals, database_search, get_value_counts | "How many football deals were signed in 2025?" |
| Brand intelligence | brand_intel_benchmark, brand_intel_competitors, brand_intel_hot_rightholders | "What do Ligue 1 jersey deals cost?" |
| Lists | get_lists, create_list, add_brands_to_list | "Create a list of my fintech targets" |
| Pipeline | get_pipeline, save_to_pipeline, set_pipeline_status, set_entity_note | "Add Red Bull to my pipeline as a lead" |
| Contacts | find_company_contacts, set_contact_email | "Find decision-makers at Decathlon in France" |
| Enrichment | enrich_verified_email, enrich_verified_phone, enrich_entity | "Find a verified email for the CMO of Decathlon" |
| Reminders | list_reminders, snooze_reminder | "What follow-ups are due this week?" |
| HubSpot | sync_companies_to_hubspot, sync_contacts_to_hubspot | "Sync my saved brands to HubSpot" |
| Recaps | get_workspace_recap, get_global_deals_recap | "What is my daily briefing?" |
| GraphRAG | ask_graph | "Which sports does Rolex sponsor?" |
| Display | display_leads | "Show my hot-brand contacts as a table" |
Next steps
→ Quick Start — connect Claude or ChatGPT in a few clicks